Plum Natur Studio Kajal Review, Price, Swatches + Buy Online

Hi Guys

I’ll be reviewing the Plum Natur Studio All Day Wear Kajal today. You might have seen me rave about this product in my monthly favourites and in best products under Rs 500Additionally, this was also featured in the post on best drugstore kajals in India. So now that you know how fond we are of this kajal, let me get to the review and tell you in detail where this product scores and where it lags behind!

Plum Natur Studio All Day Wear Kajal Review

Product Claims“For the first time in India, an ophthalmologically approved kajal pencil with a gel-liner like performance. 100% smudge-proof, water-proof single-swipe brilliant black kohl-cum-liner that’s also gentle on your eyes. Soft, creamy, gel-based single-swipe darkest black. 100% smudge-proof and water-proof. Brilliant black that looks “just applied” even after 12 hours. Preservative-free, paraben-free, mineral oil-free, paraffin-free. Dermatologically and ophthalmologically tested & approved. Rich in Vitamin E for care and protection. 100% vegan formula, not tested on animals. Full-size 1.2g pencil – 4 times the kajal found in twister kajals (which contain 0.31g). Lasts at least twice as long. Made in Germany.”

Price: Rs 425/- buy here



The kajal comes in a purple-colored, sharpenable pencil form. It makes sense since the kajal is so creamy and soft that it would be difficult to present it in a twist-up packaging. The pencil is an average-sized one and easily sharpenable with any kajal sharpener. It comes with the same purple-colored cap to prevent the kajal from drying.

Plum Natur Studio All Day Wear Kajal Review
Plum Natur Studio Kajal Review

Plum Natur Studio Kajal Review & Buy Online

Consistency & Texture

The Plum All Day Wear Kajal is one of the creamiest kajals you’ll ever try! It is creamy to the point that it glides over the eyelid with minimal pressure but unless you press it too hard, it won’t crumble either. The texture resembles that of a gel eyeliner in a pencil form.

Smudging & Longevity

The kajal sets in a few seconds. After that, it almost impossible to smudge it. So if you’re looking for a kajal to create smoky eyes with, this is probably not the best product for you! On the bright side though, the product tends to last almost the entire day and minimally spreads even on watery eyes. More about this later..

Plum Natur Studio All Day Wear Kajal Review
Plum Natur Studio Kajal Review

Shade & Pigmentation

The Plum All Day Wear Kohl Kajal currently comes in only one shade, Black Brilliance. Pigmentation-wise, it is one of the most jet black kajals out there. Since the consistency is gel-like, just one swipe of the pencil results in a deep, jet black kajal.


On my top lid, the kajal wears off well and even with oily skin, it does not transfer or smudge. It can, however, flake sometimes and you’ll notice a couple of tiny flakes on the under eye area. The product does not irritate my watery eyes and tends to stay there for about 2-3 hours before it gets slightly worn off. For removing this product at the end of the day, you’ll need a good waterproof makeup remover. Coconut oil works well too!

Plum All Day Wear Kohl Kajal Eye Swatch
Plum Natur Studio Kajal Eye Swatch


The Plum Natur Studio All Day Wear Kohl Kajal is one of the softest and most pigmented kajals out there! It scores well in wearability too with least smudging, perfect for those with watery eyes/oily eyelids. The sharpenable form may or may not be in accordance with your liking, depending upon your preference. However, other than that, it is certainly one of the best drugstore kajals in India and given its vegan and preservative-free make, it is highly recommended for all the kajal lovers out there!

Rating: 4.5/5

Plum Natur Studio All Day Wear Kajal Swatch
Plum Natur Studio Kajal Swatch

6 Comments on Plum Natur Studio All Day Wear Kohl Kajal- Review, Price, Swatches

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.