Hey Guys
I’ll be reviewing the Sugar Eye Told You So! Waterproof Eyeliner in the shade 01 Black Swan today. I had mentioned this earlier in my previous post as one of the products I’ve been loving lately. I do however, feel that this is one of those products that not everyone may love. To see if it would work out for you or not, keep reading.

Product Claims: Miss highlighting your eyes when you’re running short on time? This new Smudgeproof Eyeliner from SUGAR makes application a breeze and defines your eyes like no other! Specially-designed in an easy-to-apply pen format, the Eye Told You So! gives you a gorgeous silky-matte finish that just does not smudge, budge or peel off. It stays on your lids for 24 hours straight without smearing and is absolute must-have for anyone looking to create some extra magic with their eyes! It is free from parabens & formaldehyde. Peels off with warm water- no separate eye makeup remover required.
Price: Rs 699/- Buy it here

Review
The liquid eyeliner comes in a little, black-colored plastic packaging which is small, spill-proof and convenient to carry around. The applicator that comes with this eyeliner is a thin, sharp felt-tip applicator. It is actually one of the best things about this product since it is very easy to draw a fine line with it and is also sturdy enough to hold its shape when you draw the wing. Hence resulting in a clean and crisp application everytime.
It sets fast, in about 30 seconds and dries down to an almost completely matte finish. It is highly pigmented and has a jet black color. The good thing about this product when you compare it some of the other ones available in the market is that even on setting, the eyeliner does not lose its intense black shade. The eyeliner does not budge by itself and I can get a good wear of about 5-6 hours easily. However, it isn’t smudge-proof and waterproof as claimed. If you happen to touch your eyes a lot or rub the eyeliner, it will flake away. If you hold it under water or wash your face with this on your eyes, it won’t smear but again, very easily just flake away. This makes it a great product for beginners who are just starting out with winged eyeliner. Because even after the product has set, you can easily take a q-tip with some lotion or makeup remover on it and clean your eyeliner along the edges to give you a crisp line. This property also ensures that it is quite easily removed so you don’t need any waterproof makeup removers to remove it. On the other hand, if you tend to touch your eyes a lot, you had rather stay away from this product.

Overall Thoughts
Sugar Eye Told You So! Waterproof Eyeliner- 01 Black Swan is a highly pigmented liquid eyeliner that sets fast and has a matte, jet black finish. Its felt tip applicator is thin enough to enable thin as well as thick eyeliner application. It is however not smudge-free nor waterproof and will flake off if rubbed or put under water. I feel its price is a little high considering the market is flooded with similar eyeliners at a much more inexpensive price but if you love an absolute matte finish eyeliner with a jet black shade, you must give this product a try!
Rating: 4.25/5


To see more pictures of this eyeliner and the complete look, click here.
Have you tried this product? What do you think about it? Share in the comments below.
This eyeliner sounds nice 🙂
It is 🙂
I use this eyeliner almost everyday, but only fact which is disappointing that it flakes away badly.. I hate it while removing,.. But it is the only jet black eyeliner I have, so love it alot,..
Hi Shilpa! I know!!! The blackness of this eyeliner is to die for 😀 I haven’t had any experience in it flaking by itself but yes, I am scared to touch my eyes when I have this on :/
Wow! That’s the blackness I love in my liner! I am suddenly not so happy with the Maybelline Gel liner I am using and might give this one a go. Moreover, that it can be washed out easily also works better for me.
Hey Nivedita! Yup this is much darker than the Maybelline Gel liner so do give it a try 🙂
Komal I just love this eyeliner.It is perfect for creating that sharp and crisp winged liner.loved your review.I love it to bits.
Thank you Yamini <3
Loved teh matte, jet black finish, getting this soon. Where is teh pretty EOTD Komal?! 🙁 Really wants that!
Sure Saloni you must try it! Unfortunately I had puffy eyes from sinusitis when I wrote this post so wasn’t able to do an EOTD for this look. But surely I’ll be doing a look with this eyeliner soon 🙂
Hi Komal
Plz do some daily wear eye makeup look.
M desperatley waiting for ur tutorials.
Plzzzzzzzz…..
Hey Akanksha! You’ll see one this coming week 🙂
The swatch looks amazing..